Service Advisor Onboarding Checklist for Dealerships
A complete onboarding checklist for new service advisors — covering systems, skills, and milestones to clear before they work independently.
A well-structured onboarding checklist does two things: it ensures consistent training across every new hire, and it gives the advisor and manager a shared view of where they stand in the development process. Without a checklist, training is whatever the manager or senior advisor happens to remember on a given day.
Use this checklist as a starting point and adapt it to your dealership's specific processes.
Week 1: Orientation and Systems
Administrative and HR
- Payroll and benefits setup complete
- Employee handbook reviewed and signed
- DMS login credentials issued and tested
- Email and communication tools configured
- Call recording system access (if applicable)
- Texting platform access and training
Dealership Systems and Operations
- Service department tour: service drive, write-up area, waiting room, shop, parts
- Meet service manager, service director, and team members
- Meet service technicians and parts team
- DMS basics: opening, updating, and closing repair orders
- Appointment scheduling system walkthrough
- Customer pay, warranty, and internal RO types explained
- Labor time guide basics reviewed
Service Products and Menu
- Service menu and pricing reviewed
- OEM maintenance schedule by model understood
- Common repair categories and descriptions reviewed
- Service package options reviewed
Week 2: Write-Up and Customer Interaction
The Write-Up Process
- Standard write-up structure learned (greeting, concern, contact preference, expectations)
- Walk-around process practiced and understood
- Vehicle documentation and damage notation process clear
- MPI introduction language practiced
- First two or three write-ups shadowed with senior advisor
- Write-up first attempt with senior advisor observing and providing feedback
Customer Communication Standards
- Greeting and first impression standards reviewed
- Response time standards for calls and texts clear
- Status update procedures understood
- Estimate presentation language introduced
- Delivery conversation structure reviewed
Roleplay Introduction
- First DealSpeak or manager-led roleplay scenario completed: basic write-up
- Second roleplay scenario completed: status update call
- Feedback received and noted for development plan
Week 3: Recommendations and Upsell
MPI and Recommendations
- MPI results interpretation: red/yellow/green categories understood
- CCC (Concern, Consequence, Cost) recommendation framework learned
- Translating tech language to customer language: 10 common examples
- Estimate presentation structure practiced out loud
- First MPI presentation call attempted with supervisor listening
Objection Handling Introduction
- Top five service objections reviewed with scripted responses
- "I only need an oil change" objection response practiced
- "Is that really necessary?" objection response practiced
- "Your prices are too high" objection response practiced
- One roleplay session on a declined service scenario completed
Week 4: Live Customer Interaction (Supervised)
Supervised Live Interactions
- First five write-ups completed independently with supervisor debrief after each
- First MPI presentation to a live customer completed with supervisor observing
- First estimate approval call made with supervisor monitoring
- First delivery conversation completed with supervisor debrief
- First declined service handled and documented
First Week Independent Metrics Review
- First RO accuracy review with manager (any comebacks from write-up errors?)
- First CSI survey received and reviewed (if available this early)
- First one-on-one with manager: development plan discussion
Month 2: Skill Development
- Weekly roleplay sessions established and underway
- Call recording review sessions initiated (minimum one per week)
- ASE C1 exam preparation materials provided and timeline set
- OEM certification portal access established
- Menu selling training completed and practiced in roleplay
- Declined service follow-up process understood and implemented
Month 3: Independence and Performance Baseline
- Operating fully independently on routine write-ups
- 30-day performance baseline metrics established (HPRO, upsell capture, CSI)
- Development plan updated based on 30-day data
- Peer observations: advisor observes a high-performing advisor for one shift
- Formal 90-day review scheduled
Ongoing Training Commitments (After Month 3)
- Weekly one-on-one coaching sessions
- Monthly team roleplay session
- Quarterly performance dashboard review
- Annual ASE C1 exam preparation or renewal
Having the checklist is step one. Using it consistently across every new hire is step two. Both matter.
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