AI roleplay is voice-based practice with a conversational AI customer. The rep picks a scenario (e.g., "price-shopping customer on a used SUV"), starts the conversation, and the AI responds in real time — pushing back, asking questions, raising objections — the way a real customer would. The rep handles it. At the end, the AI scores the conversation against a rubric.

It's better at high-volume, consistent, scored practice. Manager-led roleplay is still better at one-off, deep-coaching moments — the kind where a senior manager pulls a rep aside after a specific blown deal. The two are complementary, not competitive. Use AI for the 80% case (daily reps), use the manager for the 20% case (high-leverage coaching moments).

Each scenario is built with operating sales managers and trained on labeled customer conversations from real dealerships. The AI is not generic ChatGPT — it has a customer persona, a buying motivation, an objection set, and a difficulty profile. The dealerships that have used it tell us it feels surprisingly close to a real customer.

Yes. The voice roleplay runs on iOS, Android, and web. Most reps practice on a phone or tablet between ups; some prefer a laptop with a headset.

Yes. Full Spanish-language roleplay on every scenario, with scoring tuned for both languages.

5-15 minutes per scenario. Most reps do 1-2 per day. The total daily commitment for a rep is about 15-20 minutes.

A chatbot is text-based and stateless — it answers your message. An AI customer in DealSpeak is voice-based, persona-driven, and stateful within a conversation — it has a backstory, a budget, a trade-in, a partner waiting at home. Reps say it feels like talking to a person, not chatting with a bot.

Yes. We help build them during onboarding. Common custom scenarios include: your specific local competitors, your specific lender quirks, your most-common comeback complaint, your store's flagship vehicles.