AI sales training is the practice rep — the simulated customer who lets your salesperson rehearse without a real prospect on the other end. AI sales coaching is the layer on top: the scoring, the rubric, the trend data, the "this rep is dropping the trade close five times in a row" alert. At DealSpeak, both live in the same product, but coaching is what makes the practice actionable for managers.

A human coach is irreplaceable for one-on-one mentorship, deal review, and culture. AI is irreplaceable for volume — every conversation gets scored, every day, on the same rubric, without favoritism. Use both. The dealerships that get the best results use AI to surface what to coach and the human manager to actually do it.

Yes. We score open conversation on rapport markers (open-ended questions, mirroring, name use), pacing (talk time ratio in the first 90 seconds), and transition (did the rep earn the test drive or get stuck on the lot?). The rubric was built with sales managers from operating dealerships, not engineers guessing at the floor.

Yes — and this is where most AI coaching tools fall over. We grade menu presentation as a structured ask, not a feature-list. VSC, GAP, and prepaid-maintenance objections each have their own sub-rubric. F&I managers can practice the conversation and see where their hold/penetration math is leaking.

Inside 30 days you should see closing-ratio movement on the reps who practice daily. Inside 60 days, ramp time for new hires drops measurably — most stores see new-hire baseline competence at 30-45 days instead of 60-90.

The product is designed so the manager workflow is "open the dashboard, see the 3 skills that need coaching across the floor, coach them in the morning save." If your manager will not open a dashboard, no software solves that. If they will, this saves them 5+ hours a week vs. listening to call recordings.

DealSpeak supports Spanish-language practice and coaching. Bilingual reps practice the meet-and-greet, the discovery, and objection handling in either language and the rubric scores both.

There is a real scoring model trained on labeled dealership conversations. Transcription is the first step; the scoring is rubric-driven and tuned for automotive specifically. We are happy to walk through how it works on a demo.