A real constraint, not a brush-off. Shrink the ask until it fits.
Usually literal — they are at work, in a parking lot, or holding a kid. The conversation is not dead, it is just too big. Reps lose these by insisting on the full version.
"Totally fair — I will keep this to sixty seconds" both respects the constraint and buys you the sixty seconds. Then actually keep it.
You get one. Make it the question whose answer changes what you do next — the timeline, the vehicle, or the reason they called.
Offer two specific windows instead of asking when is good. Concrete choices convert; open-ended offers become "sometime next week" and never happen.
Talking faster to fit it all in. The customer hears pressure, not efficiency, and the next call goes to voicemail.
Every rep can recite the answer. Almost none of them can say it cleanly under pressure the first time a customer says it out loud — which is the only version that counts.
Take the drillShrink the ask to something that fits the time they actually have.
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