The politest way a customer has ever ended a conversation. Say yes — and attach something to the yes.
Sometimes literal, usually a soft exit. Either way, an email with nothing scheduled behind it is a lead you have handed back to the internet. The information is not what keeps the deal alive; the next contact is.
Never fight the request. Agree, then ask what specifically to include — pricing, availability, comparisons. A narrow ask tells you what they actually care about and makes the email worth opening.
"I will get that over in the next ten minutes — can I call you Thursday morning after you have had a look?" Permission for the follow-up costs nothing at the moment they are getting what they asked for.
Name a day, a time, and a reason. "I will check back once the two units land Friday" beats "I will follow up" — one is an appointment, the other is a wish.
Sending a generic brochure and hoping. The email gets skimmed, the lead goes cold, and nobody can point to what went wrong.
Every rep can recite the answer. Almost none of them can say it cleanly under pressure the first time a customer says it out loud — which is the only version that counts.
Take the drillAgree to send it — and attach a specific next contact to the yes.
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