The phone-up version of the price objection. Quote it blind and you have just shopped your own store for them.
The customer wants to skip the dealership dance — a reasonable ask. But a number without their trade and their credit is not a real number, and whatever you say gets carried to the next store as a floor to beat.
Explain honestly what the number depends on: what they are trading, how they are financing, what rebates they qualify for. "I can give you a number or I can give you the right number" lands because it is true.
Answer part of it — the price range, what is in stock, what is moving — then ask for the two facts that make a real quote possible. Give first and most people reciprocate.
Position the visit as the fastest path to their answer, with a specific time and a specific promise: fifteen minutes, real numbers, no pressure. Vague invitations get vague commitments.
Refusing to say anything at all. Stonewalling reads as a game, and the customer hangs up and calls the store that talked to them.
Every rep can recite the answer. Almost none of them can say it cleanly under pressure the first time a customer says it out loud — which is the only version that counts.
Take the drillGive a real reason the number depends on them — then trade it for the appointment.
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