Practical conversations, coaching, and training guides for teams that sell, support, and manage customer relationships.
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Subaru sales training emphasizes the Love Promise philosophy and Stars certification. Here's what OEM training covers — and what dealerships add for closing skill.
Tekion training is faster than legacy DMS training because the UI is modern — but role-specific workflows still need structured onboarding. Here's how to do it in 2026.
Selling against Tesla doesn't have to mean disparaging it. Here's the tactical sales training for traditional dealers — handling the Tesla objection, demoing your EV advantages, closing.
Texas dealer license requirements include the TxDMV pre-licensing class, $50K bond, lot, and GDN application. Here's the full step-by-step process for 2026.
Toyota sales training runs through Toyota University and the Toyota Sales Society certification. Here's what each covers — and what dealerships need beyond OEM programs.
Trade-in appraisal training has to cover the walk-around, OBD scan, market data, recon estimate, and the customer conversation. Here's the complete process for dealerships.
Used car auction training has to cover lane discipline, pre-bid inspection, condition reports, and post-sale arbitration. Here's a buyer's training framework for dealers.
Used car dealer training has two halves — getting licensed and learning to sell. Here's what you need for each, whether you're opening a lot or joining one as a salesperson.
Used car manager training has to cover acquisition, pricing, recon, sales floor coordination, and team development. Here's the complete framework for new and experienced UCMs.
Used car pricing strategy in 2026 means market-based pricing, MDS reads, and disciplined repricing. Here's a training framework for managers and salespeople.
Used car reconditioning time-to-front-line is one of the most-overlooked profit levers in a dealership. Here's how to measure it, train to it, and shave days.
Used car walk-around is harder than new — no MSRP, real wear, more questions. Here's a training framework that builds value, addresses condition, and closes.
Used EV sales now drive 30%+ of EV transactions. Here's the training framework for used EV conversations — battery health, used EV tax credit, charging history, range.
vAuto training is foundational for the used car manager — pricing, stocking, market days supply, and Stockwave acquisition. Here's a focused training framework.
VinSolutions Connect CRM training has to cover lead workflows, communication tools, and reporting. Here's a structured approach for sales floors and BDCs in 2026.
Wholesale car buying spans auction lanes, trade-in conversion, off-lease, and street purchase. Here's a complete training framework for dealership wholesale buyers in 2026.
The complete inbound phone call playbook for dealership sales and BDC teams — pick-up, qualifying, value bridge, appointment ask, objections, confirmation, and follow-up. With exact scripts.
A complete equity mining playbook for dealerships — how to identify positive-equity service customers, the exact script to convert them, and how to handle the most common objections.
The exact questions a mystery shopper should ask at every step of the dealership journey — internet, phone, lot, F&I, service. With sample 'good' and 'bad' responses to grade against.
A complete mystery shopping checklist for car dealerships. Score your own store the way the best dealers do — internet lead response, phone skills, lot greeting, F&I handoff, and service write-up.
A complete breakdown of the 10-step road to the sale — with coaching notes, common failure points, and how to train each step effectively.
Aftermarket accessories and add-ons are high-margin revenue your dealership is likely leaving on the table. Here's how to train your team to sell them.
A practical guide to using AI voice roleplay for F&I training—what scenarios to practice, how to structure sessions, and how to use recordings for coaching.
The alternative choice close moves buyers forward by giving them a decision between options — not a yes or no. Here's how to use it effectively.